The best way to Make Instagram Reels That Skyrocket Your Engagement (Up to date)


Bear in mind when Instagram stole the entire idea of Snapchat and added Instagram Tales to its platform? The sensible minds behind the favored photo-sharing social community did it once more, however this time they capitalized on TikTok’s rising reputation and added Reels to the app.

Steal, borrow, take, innovate—it doesn’t matter. Instagram Reels are right here to remain, they usually’re a strong engagement software when used appropriately.

Whether or not you’re a Reels skilled or simply Slacked your finest pal “What’s an Instagram Reel,” now we have you coated. This put up will stroll you thru every thing it’s worthwhile to know to start out creating Reels on Instagram that increase your account’s engagement and following.

First, let’s begin with the basics. What’s an Instagram Reel?

What’s an Instagram Reel?

Instagram Reels are 15-to-60 seconds clips (often set to music) that may be shared as Tales, posts, and even featured on a devoted Reels tab in your profile.

Yow will discover Instagram Reels by clicking the play-like button that’s lifeless middle in your navigation bar. This web page is a feed for all issues Reels, although you’ll additionally discover posted Reels on your house tab and the Discover web page.

Companies and informal customers benefit from Reels to characteristic merchandise, make bulletins, be inventive, and have enjoyable. Begin scrolling by way of your Reels, and also you’re certain to see every thing from quirky dances to child bulletins and every thing in between.

Like every thing else on Instagram, the content material in your Reels feed is set by a nifty algorithm that customers are at all times attempting to determine. Whereas Instagram hasn’t blatantly come out and stated why they characteristic some Reels over others, now we have a fairly good guess (extra on that quickly).

Why Instagram Reels? Why Now?

TikTok’s reputation continued in 2021, changing into the most downloaded app of the 12 months with 656 million downloads. Nevertheless, TikTok serves a primarily youthful demographic (for now), whereas Instagram serves a broader age vary.

Noticing the chance, Instagram jumped on the scene to (once more) give its customers a one-stop-social community for each piece of content material they’d prefer to eat. Ever.

IGTV combats YouTube by permitting customers to put up episode-length movies, and Tales battles Snapchat by letting customers publish 24-hour accessible images and movies. Now, Instagram has added Reels to supply brief content material that doesn’t have the tiny shelf lifetime of Tales.

How Do You Make a Reel on Instagram?

Able to get began making your individual Reels? You’re in luck—it’s simple.

Instagram allows you to create Reels from the “Your Story,” “New Publish,” and Reels tabs. You’ll be able to comply with the method for making a Reel from any of those places, however for the sake of simplicity, let’s begin from the Reels tab.

Step 1: Add a Video

When you’ve already recorded a video that will match completely for Reels, add it by clicking the sq. icon within the backside left nook. There you’ll be able to add your uncooked video and begin modifying.

Reels additionally means that you can add a number of movies (or images) in case your ultimate video wants a number of clips. If you wish to add a backdrop to your video, be sure to press the “Inexperienced display” toggle icon (additionally, be sure to shot your video on a inexperienced display).

Professional tip: Instagram’s “Remix” characteristic is one other means they’ve piggybacked TikTok. Go to the discover Reels tab and click on on the three dots subsequent to a video to carry the content material into your Reels modifying view. Right here’s the place you’ll be able to remark and “re-edit” native content material. You’ll be able to solely do that with Reels made for the platform that permit the “Remix” characteristic.

Step 2: Select Your Music (or Audio)

If you wish to shoot your video in-app, then you must begin along with your music. Music is the driving pressure of short-form developments, so selecting the proper audio snippet is vital to racking up views. Discover a tune that connects finest with the topic of your video or model. Watch our Reel beneath, we used a unusual acoustic tune to attach with the character of the video.

If you click on on “music,” Instagram will robotically counsel standard choices and classy songs. You can too save songs that labored effectively on earlier Reels or import your individual “unique audio.”

Professional tip: Add a voiceover to your Reel by tapping the arrow modifying icon after you’ve added your music. By tapping the microphone on the prime of your display, you’ll open a voice recording window so as to add to your Reel.

Step 3: Select an Impact

The celebs icon opens up quite a lot of impact choices, from delicate filters to wacky animations. That is the place you need to use your creativity to discover and take a look at results that can make your Reels stand out. Just like music, it can save you your favourite results and browse trending results on the platform. However don’t get caught doing the identical filter, as a result of new results are constantly added to the app.

Professional tip: When you discover a cool impact (or audio) on a Reel, you’ll be able to look it up by clicking the video and it is going to be listed on the prime of the video.

Step 4: Select Pace, Format, and Time

You’re virtually able to file. The ultimate steps to customise your Reel are the pace, format, and timer.

    • Pace: Select the pace of your Reel (from .3x to 4x). That is excellent in case you’re making a timelapse reel.
    • Format: Select totally different layouts to showcase your video. Sew collectively a number of movies to suit inside your timeframe. Watch our Reel beneath, the place we use a easy format (and captions) to showcase each topics in a podcast interview.
    • Timer: Select the size of your Reel (15 seconds, 30 seconds, or 60 seconds). That is additionally the place you’ll be able to set a timer to file hands-free.

Step 5: File and Share

Press the Reels icon button to start out recording. Press it once more to cease.

And that’s that.

As soon as completed, you’ll then be capable of preview the video and make extra edits to music, add results, overlay textual content, freehand draw, and extra.

Add your completed Reel to and share Tales, publish it to your feed, or each.

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10 Instagram Reels Dos and Don’ts

Making a Reel is comparatively simple, however making a very good (learn: viral) Reel will be difficult. Listed below are a number of dos and don’ts to set you in the appropriate route:


  1. Use vertical video (it is a should)
  2. Create content material that customers will watchfrom begin to end (skips will damage your rating)
  3. Experiment with inventive instruments like filters, results, textual content, and music
  4. Embrace closed captions (many individuals watch with out sound)
  5. Be unique—discover inspiration from others however create distinctive content material


  1. Publish Reels with watermarks from different websites (aka, TikTok)
  2. Add blurry or low-resolution movies
  3. Cowl your video with an excessive amount of textual content
  4. Fail to satisfy Instagram’s Neighborhood Tips
  5. Do the identical factor each time. Reels are presupposed to be enjoyable, inventive, and contemporary.

The best way to Use Instagram Reels to Enhance Engagement

Whether or not you’re seeking to increase consciousness, generate gross sales, or construct your following, Reels is one other software to have interaction your viewers. When you don’t essentially want to make use of each Instagram characteristic to achieve success, Reels is a high-priority merchandise for Instagram in the mean time—they’re that includes it entrance and middle as quickly as each consumer opens the app.

Whereas we are able to’t make sure of every thing impacting Instagram’s algorithms, it’s protected to imagine they’re giving desire and precedence to Reels content material. Publish high-quality, partaking Reels, and there’s a very good likelihood Instagram can even present some like to your Tales, Feed, and even Instagram Store.

That’s not a truth, however come on—it’s Instagram.

Plus, it’s simple for Reels to have a extra viral nature. Articles and movies can take minutes to eat, whereas Reels final solely seconds. This makes it simple for customers to look at extra, like extra, and share extra.

Interested by how you need to use Reels to spice up Instagram engagement? Listed below are a number of methods:

Construct Your Instagram Following

Engaged followers result in extra engagement, engagement results in attain, and robust attain can land you on the Discover tab. Get your Reels on the Discover tab, and also you’ll expose your model to 1000’s of brand-new customers who could by no means have interacted along with your model earlier than—totally free.

Embrace key phrases and hashtags in your Instagram Reels. Folks will stumble throughout your Reels when utilizing Instagram’s search perform, and these items of copy will assist Instagram perceive extra concerning the video you’re publishing. Add a hashtag or 2 to assist customers discover your content material.

Unfold Consciousness with Refined Branding Components

Not everybody cares who the writer of a Reel is—they simply need to watch, snigger, and go on with their day. Nevertheless, you’ll be able to add delicate branding components (logos, brand-associated colours, captions, textual content blocks, stickers) to spice up model consciousness with out being too of their face. This makes for a “double win” each time somebody consumes your Reels.

For instance, the Reel beneath feels easy and natural, however discover to delicate foundr brand on the piece of paper.

Drive Gross sales with Product Options

Experiment with asserting or that includes merchandise in your Reels to generate hype and drive gross sales. Bear in mind, Instagram Reels isn’t ecommerce centered—it’s nonetheless a consumer-first characteristic on a social networking platform.

Nevertheless, it’s worthwhile to offer it a try to see how your viewers reacts. If engagement goes up and also you see extra gross sales coming from Instagram, it is perhaps a tactic price exploring additional or replicating recurrently. If engagement dips, scale it again a bit and revisit your technique earlier than attempting once more.

Add a Single Name to Motion (CTA) to Your Reels

Generally, you’ll simply need to entertain or inform your viewers and ship them on their means. Different occasions, you’ll need them to eat your content material and do one thing about it.

Use stickers, GIFs, and textual content to inform your viewers what to do. Ask them to click on the hyperlink in your profile, comply with your account, or try one other piece of content material.

Deal with a single CTA. Don’t overwhelm your viewers. Present them with an ideal piece of content material, after which ask them to love, remark, share, go to, or interact. That’s all there may be to it.

Reels FAQs

Listed below are some regularly requested questions on utilizing Reels for your online business or private model. For more information, go to Instagram’s assist web page.

Q: Ought to I make Reels and TikTok movies individually for my model?

Sure and no. Don’t be lazy and add a video to Reels that you simply edited on TikTok (vice versa). The platforms will penalize you for this. We propose outlining your video and taking pictures it on a telephone forward of time. Then edit throughout the native platforms.

Q: What kind of music can I take advantage of on Reels? 

You’ll be able to solely use licensed audio that’s authorized by Reels and attributed to the artist(s). The identical goes for audio uploaded by creators.

Q: Can I take advantage of different folks’s Reels? 

Sure, if the creator has a public account, you’ll be able to remix their video and audio in your individual Reels. On the flip aspect, you can too permit different folks to make use of your Reels. When you obtain a video, all licensed music and audio can be faraway from the Reel.

Q: Ought to I permit different folks to remix my model’s Reels? 

The outdated saying “any press is sweet press” applies right here. However keep in mind, whenever you add a Reel for your online business or private model, it’s truthful sport for Instagram creators to make the most of.

Q: Is Reels higher than TikTok? 

The jury continues to be out. TikTok is the pioneer of short-form video (sorry, Vine), however Instagram shortly caught up with Reels. Now, different platforms like YouTube and LinkedIn are including “shorts” to their repertoire. Like all social platforms, make investments the place your viewers is. Quick-form video is without doubt one of the finest methods to develop an viewers shortly, and the rising purchaser demographic (age 16 – 35) is spending increasingly time on Reels and TikTok.

Q: How do I make a Reel that will get views? 

Reels is perhaps inhaled shortly by viewers, however often, the work behind it takes longer than 30 seconds. However the demand for content material will be overwhelming, particularly in case your crew is small (or simply you). Listed below are a few options to create partaking Reels that construct your model whereas entertaining scrollers.

  • Suppose like a person, not a model. What makes you snigger on Reels?
  • Check and study. Reels are shortly consumed, so don’t be afraid to strive one thing loopy (to an extent).
  • Use what you’ve bought. Pull video clips from YouTube interviews or buyer testimonials. Remix, edit, and add a contemporary impact.
  • Much less is extra. At foundr, now we have a full video studio for our course creation, however this Reel was certainly one of our hottest items of content material ever.

Grasp Instagram and All Its Glory

Instagram could be a implausible enterprise software, nevertheless it’s difficult to study all of the ins and outs and the place you need to be focusing your time.

We get it, we’ve been there, and we’ve been by way of that. Nevertheless, now we’re sitting on an engaged account with over 3.2 million followers.

We didn’t get fortunate, we weren’t early adopters, we didn’t purchase faux followers, and it didn’t take us 10 years to construct it. We found out what works (and extra importantly—what doesn’t), engagement formulation, and how one can create irresistibly partaking content material.

And you may study it, too.

Join the Instagram Domination course to study the step-by-step course of we used to develop our following from 0 to 500K followers in simply 12 brief months. We’ll offer you a replicable framework for growing a business-changing viewers on certainly one of in the present day’s hottest platforms.

Register for the course now to speed up your strategy to Instagram success.

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