Dame Vivienne Westwood famously outlined the style aesthetic of London’s punk motion within the Seventies—assume security pins, studs, and tartan—and helped to create the Intercourse Pistols’ iconic look. However lengthy after punk’s heyday, the edgy British designer continued to push vogue ahead. In 2007, earlier than vegan couture had turn out to be mainstream, Westwood banned fur from her traces after assembly with representatives of PETA U.Ok. and studying concerning the struggling that animals endure earlier than they’re used for fur coats, collars, and cuffs. The final of Westwood’s fur gadgets had been eight rabbit fur purses, which her firm allowed PETA U.Ok. to donate to a wildlife sanctuary for use to for orphaned child animals to snuggle as much as.
Westwood’s fur ban went hand in hand along with her dedication to environmental points and her name for true sustainability within the vogue trade. Most animals killed for fur right this moment are raised on manufacturing facility farms, which produce tens of 1000’s of tons of waste yearly, and fur clothes are handled with a stew of poisonous chemical compounds to maintain them from decomposing—making fur neither sort nor sustainable.
Westwood’s progressive, animal-friendly equipment—such because the skin-free Derby Bag and Jungle Crocodile Bag—additionally scored a number of wins in PETA U.Ok.’s annual Vegan Trend Awards.
A number of years after stripping fur from her collections, Dame Vivienne stripped all the way down to a bathe cap for a provocative PETA video concerning the meat trade’s depletion of world water provides. “I’m an eco-warrior, however I take lengthy showers with a clear conscience as a result of I’m vegetarian,” she stated within the spot, which launched in 2014. As a chunk in The New York Instances identified on the time, it takes 4 million gallons of water to supply 1 ton of beef however simply 85,000 gallons to supply a ton of greens. “By avoiding meat, you do extra for the setting than recycling or driving a hybrid automotive,” Westwood stated.
Talking out in opposition to disposable “quick vogue,” Westwood as soon as urged customers, “[I]nvest on the earth. Don’t spend money on vogue, however make investments on the earth.” Her quintessential, animal-friendly clothes and accessories show that we are able to do each.