MYAR Youngsters is a childrenswear line devoted to sustainability


MYAR Youngsters is a classy childrenswear line devoted to sustainability

Based by Andrea Rosso in 2017, MYAR is a unisex, utilitarian clothes line created with recovered army attire in Italy. The sustainable label gives a contemporary, fashionable view of the previous. MYAR, an anagram of Military, merges operate and design with their re-worked, modern clothes.

We sat down with Courageous Child, the producer of the MYAR Youngsters assortment and a frontrunner within the sector, to ask a couple of questions in regards to the newest MYAR Youngsters assortment and what makes it distinctive.

myar kids collection at italist

How does MYAR Youngsters handle to seize the essence of the model? Which parts of the grownup assortment are additionally current within the youngsters’s one?

Launched as a male model of army clothes revisited via a sartorial sensibility mixed with purposeful constructions, MYAR shortly found that their look takes on an intriguing and sensual connotation when worn by ladies.

With MYAR Youngsters, the model approaches the world of kids’s put on, bringing a cost of pleasure and playfulness to the army aesthetic.

How necessary is consolation within the youngsters’s assortment in comparison with the grownup assortment?

Consolation is a vital aspect in youngsters’s collections, the shapes and materials are fastidiously chosen to make sure consolation and performance with out sacrificing fashion.

And the way do you handle to mix consolation and magnificence?

The visionary method of the grownup MYAR model is translated into the world of kids, sustaining and reinforcing the model’s DNA, at all times with out neglecting the particular wants of consolation and wearability of the youngsters’s traces.

By way of sizes and wearability, is there something specifically to remember with MYAR Youngsters?

MYAR children collections are designed for girls and boys between the ages of 4 and 12.

Ranging from the idea that via enjoyable and charming photos and graphics, MYAR collections can have an effect on not solely the environmental schooling of the little ones, but additionally their mother and father, thus contributing to the preservation of the planet.

What supplies do you primarily use to your collections, and the way do you choose them?

All MYAR clothes are the results of an upcycling course of which, via inventive recycling, breathes new life into material scraps and leftovers from, amongst different issues, the varied OTB Group firms.

How would you describe MYAR Youngsters in three phrases?

Scale back / Reuse / Upcycling

myar kids collection at italist

How would you want youngsters to really feel carrying MYAR Youngsters garments?

In keeping with the academic however enjoyable spirit of the gathering, every bit is enriched by a QR code which, as soon as scanned, gives a sequence of knowledge regarding the genesis of the product and the sustainable practices which have been applied to make it.

Mothers and dads, collectively we are able to make a distinction!

Lastly, are you able to create two outfits – one for ladies and one for boys?

myar kids collection at italistListed below are the pictures of the chosen seems. Above: graphic-print sweatshirt and camo trousers.

Beneath: multi-illustration fleece pullover and matching trousers.

myar kids collection at italist


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