Free Tools For Keyword Research

By Editor Team

Keyword research is the foundation of any successful SEO strategy. It involves identifying and analyzing the words and phrases that people use to search for products or services online.

With keyword research, businesses can optimize their websites for search engines, which can drive traffic, increase visibility, and ultimately boost conversions.

However, conducting keyword research can be time-consuming and challenging without the right tools.

Luckily, there are numerous free tools available that can help businesses conduct in-depth keyword research and gain a competitive edge in today's digital landscape.

In this article, we will explore some of the best free tools for keyword research. These tools include Google Keyword Planner, Ubersuggest, Answer the Public, Keyword Tool, and Moz Keyword Explorer.

By leveraging these tools' features and functionalities effectively, businesses can identify high-volume keywords with low competition levels to improve their website's ranking on search engine result pages (SERPs).

Moreover, these tools enable businesses to analyze their competitors' keywords strategies to identify gaps in their own approaches while improving overall brand visibility online.

Key Takeaways

  • Free tools are available for conducting keyword research, which is essential for successful SEO strategies.
  • Google Keyword Planner, Ubersuggest, Answer the Public, Keyword Tool, and Moz Keyword Explorer are among the best free tools for keyword research.
  • These tools provide valuable data-driven analysis and insights, including search volume, competition level, CPC, keyword difficulty score, and long-tail keyword suggestions.
  • Keyword density and long tail keywords are strategies for optimizing content, while Moz Keyword Explorer offers numerous features to assist with optimizing website content for search engines.

Google Keyword Planner

The Google Keyword Planner is a powerful tool that can help website owners and digital marketers with their keyword research.

While there are alternative options available in the market, Google Keyword Planner remains one of the most widely used tools due to its accessibility and comprehensive data analysis features.

By using this tool, users can obtain detailed insights into search volume and competition levels for specific keywords, allowing them to make more informed decisions regarding SEO strategies.

To effectively use Google Keyword Planner for SEO strategy, it is important to understand both the benefits and drawbacks of the tool.

One benefit is that it provides users with access to historical data on search volumes, which can be useful in identifying trends over time.

However, some drawbacks include limited access to exact match search volumes for low-spending accounts and the inability to see competitor bids on specific keywords.

Despite these limitations, Google Keyword Planner remains an essential tool for anyone looking to optimize their website content for search engines and drive traffic towards their site.


Ubersuggest is a free keyword research tool that can help businesses identify potential keywords to optimize website content.

This tool provides valuable insights through competitor analysis and SEO strategy recommendations.

By analyzing competitors, Ubersuggest can offer suggestions on what keywords are driving traffic to their websites and how to incorporate those keywords into your own content.

Furthermore, Ubersuggest offers in-depth data-driven analysis and insights that can assist in optimizing for search engines and driving website traffic.

It allows users to view the search volume, competition level, and cost-per-click (CPC) of each keyword.

This information helps businesses understand which keywords will generate the most traffic with the least amount of competition and costs.

Overall, Ubersuggest is an invaluable tool for businesses looking to improve their SEO strategy and drive more targeted traffic to their websites.

Search VolumeThe number of times a specific keyword is searched for within a given timeframe
Competition LevelHow many other websites are also targeting the same keyword
Cost-Per-Click (CPC)The average cost paid by advertisers per click on an ad related to a specific keyword
Keyword Difficulty ScoreA score assigned by Ubersuggest based on how difficult it would be to rank organically for a particular keyword compared to others in its database

Answer the Public

Answer the Public is a search listening tool that provides businesses with insights into what questions their target audience is asking in relation to specific topics or keywords.

By analyzing data from search engines, Answer the Public generates a list of related queries and long-tail keywords that businesses can use to optimize their content for search engines and drive website traffic.

Here are some ways businesses can leverage this tool:

  • Using Answer the Public for Content Ideas: By understanding what questions people are asking about a particular topic, businesses can create content that addresses those questions and provides value to their target audience.

  • Leveraging Keywords for Social Media Strategy: Answer the Public's keyword suggestions can also be used to inform social media strategy. Businesses can use these keywords to create social media posts that are relevant to their audience's interests and needs.

Overall, by using Answer the Public, businesses can gain valuable insights into their target audience's interests and needs, which they can then use to create content that drives engagement and website traffic.

Keyword Tool

Keyword research is an essential component of search engine optimization that involves identifying relevant and high-traffic keywords to use in website content.

One free tool that can assist with keyword research is the Keyword Tool. This tool offers a variety of features, including the ability to generate keyword ideas based on a specific topic or keyword input, as well as providing data on search volume, competition level, and estimated cost per click.

Using the Keyword Tool can help optimize website content for search engines by identifying appropriate keywords to include in text.

One strategy for optimizing content is through keyword density, which refers to the frequency of a particular keyword within a piece of text.

However, it's important not to overuse keywords as this can result in being penalized by search engines for “keyword stuffing.”

Another tactic is utilizing long tail keywords, which are more specific and targeted phrases that may have lower competition but higher conversion rates due to their relevance to particular searches.

Incorporating these strategies into keyword research using tools like Keyword Tool can drive website traffic and improve overall SEO performance.

Keyword generationGenerates new keyword ideas based on user inputProvides additional options beyond initial brainstorming
Search volumeDisplays approximate number of monthly searches for each generated or selected termHelps determine popularity and potential traffic
Competition levelIndicates how many other websites are also targeting that specific termHelps identify areas where there may be less competition
Estimated CPC (cost)Estimation of expected cost per click if advertising using Google AdsCan inform decision-making in terms of paid advertising vs organic optimization

Moz Keyword Explorer

Moz Keyword Explorer is a comprehensive tool that offers numerous features to assist with optimizing website content for search engines.

This free tool provides users with valuable data-driven analysis and insights into the best keywords and phrases to use in their website content.

Moz Keyword Explorer includes various metrics such as keyword difficulty, which helps users understand how challenging it will be to rank for a particular keyword or phrase.

One of the most notable features of Moz Keyword Explorer is its SERP analysis tool, which allows users to analyze the top-ranking pages for any given keyword or phrase.

The SERP analysis feature provides valuable insights into what type of content is currently ranking well on search engine result pages (SERPs), allowing users to optimize their own content accordingly.

Additionally, Moz Keyword Explorer also offers suggestions for related keywords and phrases that can be used in conjunction with the primary keyword to help drive more website traffic.

Overall, Moz Keyword Explorer is an essential tool for anyone looking to optimize their website content and improve their rankings on search engine result pages.

Frequently Asked Questions

How do I choose the best keywords for my specific industry or niche using these tools?

To choose the most relevant and profitable keywords for your industry or niche, employ keyword research techniques that prioritize understanding user intent. Utilize data-driven analysis and insights to optimize for search engines and drive website traffic, while keeping innovation at the forefront of your strategy.

Can these free tools provide accurate search volume data for long-tail keywords?

Accuracy concerns with search volume data for long-tail keywords are prevalent in free keyword research tools. Alternative sources, such as paid tools or manual research, can provide more reliable and precise data for optimizing content and driving website traffic.

Are there any limitations or restrictions when using these free keyword research tools?

Utilizing free keyword research tools can result in inaccurate data and limited functionality. It's crucial to avoid overreliance on these tools and supplement with paid options or manual research. Proper usage can aid in optimizing search engine rankings and driving website traffic.

How do I analyze and interpret the data provided by these tools to make informed decisions about my keyword strategy?

To analyze and interpret keyword data, implement keyword analysis techniques and interpret search trends. Utilize data-driven analysis and insights to optimize for search engines and drive website traffic. Engage an audience with a desire for innovation.

Can I use these tools to track the performance of my chosen keywords over time?

Tracking progress and measuring success of chosen keywords over time is essential for driving website traffic. Data-driven analysis provides insights to optimize for search engines. Technical jargon and industry terminology are used to engage audiences with a subconscious desire for innovation.


Keyword research is a crucial aspect of search engine optimization (SEO) and driving website traffic. In this article, we have discussed five free tools for keyword research that can help businesses optimize their content for search engines.

The first tool is Google Keyword Planner, which provides insights into the popularity and competition of keywords on Google.

Ubersuggest offers similar features but also includes data from other search engines like Bing and Yahoo.

Answer the Public generates questions related to a specific keyword, providing ideas for content creation.

Keyword Tool offers long-tail keyword suggestions based on user input, while Moz Keyword Explorer provides in-depth analysis of keyword difficulty and potential.

By utilizing these free tools, businesses can gain valuable insights into their target audience's search behavior and create optimized content that drives website traffic.

It is important to note that effective SEO requires ongoing analysis and adaptation to stay ahead of competitors in the ever-changing digital landscape.

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