BMW is growing a full-screen head-up show for 2025’s Neue Klasse


A BMW i Vision Circular and a BMW I Vision Dee
Enlarge / On the left, BMW’s 2021 i Imaginative and prescient Round idea; on the proper, this yr’s i Imaginative and prescient Dee.


I am virtually unhappy to not be in Las Vegas for the annual Shopper Electronics Present, and for the second yr working, that concern of lacking out is because of a brand new augmented actuality show for vehicles. Final yr, it was a brand new in-plane holographic optical aspect show from Texas Devices that tasks a picture onto the floor of the windshield, in contrast to a conventional head-up show, which throws a smaller picture out into area forward of the driving force.

This yr, it is a new BMW idea automotive that previews among the tech we’ll see within the firm’s Neue Klasse EVs, which is able to characteristic full-windshield augmented actuality after they go into manufacturing in 2025.

The idea is named the BMW i Imaginative and prescient Dee, with the “Dee” standing for “digital emotional expertise” reasonably than suggesting that BMW designers are followers of It is At all times Sunny in Philadelphia.

This rendering gives you an idea of what the augmented reality windshield would look like. You can also see the driver using the mixed reality slider, which is "shy tech" that's hidden behind the trim on the dashboard and invisible when not in use.
Enlarge / This rendering offers you an concept of what the augmented actuality windshield would appear like. You may also see the driving force utilizing the blended actuality slider, which is “shy tech” that is hidden behind the trim on the dashboard and invisible when not in use.


It is a companion piece to the BMW i Imaginative and prescient Round we noticed in 2021. That idea explored extra sustainable manufacturing; this one tries out new human-machine interface concepts, together with a mixed-reality slider that lets drivers resolve how a lot digital content material they need the automotive to indicate them, with every thing from primary driving info to digital worlds being projected onto the home windows—in fact, that mode is simply meant to be used with autonomous driving.

“With the BMW i Imaginative and prescient Dee, we’re showcasing what is feasible when {hardware} and software program merge. On this approach, we’re in a position to exploit the total potential of digitalization to rework the automotive into an clever companion,” mentioned BMW Chairman Oliver Zipse. “That’s the future for automotive producers—and, additionally, for BMW: the fusion of the digital expertise with real driving pleasure. On the identical time, BMW i Imaginative and prescient Dee is one other step on the street to the Neue Klasse. With this imaginative and prescient, we’re trying far into the long run and underlining the large significance of digitalization for our upcoming product generations.”

I am undecided how a lot the form of the i Imaginative and prescient Dee will translate to a manufacturing Neue Klasse sedan—BMW is planning a number of fashions and variations of the brand new EV platform, very like it did with the unique Neue Klasse sedans and coupes within the Nineteen Sixties and Seventies. However I hope the minimalist method to styling survives, as I discover the outside form reasonably fetching.

Inside renderings present a heavy use of “shy tech,” one thing we first noticed from BMW with the Imaginative and prescient iNext, an idea that grew to become the manufacturing iX. BMW calls this “reductive design”; it hides contact controls behind trim and customarily makes them disappear from sight when not in use.

I am much less sure we’ll see among the Dee’s different concepts in manufacturing. Whereas full-windshield augmented actuality shows are within the works, till the arrival of precise autonomous driving techniques offered in client vehicles (versus robotaxis like Waymo), I am undecided there will likely be demand for home windows that may dim to dam the surface world, though if the automotive can drive itself, turning that area into shows for the occupants might are available in fairly helpful for those who get caught in heavy site visitors.

Another look at the i Vision Dee's interior.
Enlarge / One other have a look at the i Imaginative and prescient Dee’s inside.


Nonetheless, the implementation within the Dee appears fairly intelligent, with a slider that the driving force can use to maneuver by means of 5 levels of data show. Probably the most primary of those reveals the knowledge you’d want whereas driving—velocity, instructions, and so forth. Extra information-dense levels add in infotainment and communications, then augmented actuality, and at last, that absolutely digital world that blocks out the true one (a minimum of briefly).

The Dee additionally options some exterior show tech, too. BMW is maintaining its conventional kidney grille because the face of its automobiles, however right here, it is within the type of an lively grille that closes off the nostril when cooling is just not wanted. The surfaces of the grille covers are e-ink shows that, along with the headlights, can create totally different “facial” expressions for the automotive.

It is not the primary time we have seen an concept for vehicles utilizing visible cues to speak with different street customers and pedestrians, and it is unlikely to be the final. Actually, your complete automotive is roofed in e-ink panels—240 individually managed segments, every of which may show as much as 32 colours.

This video demonstrates the i Imaginative and prescient Dee’s e-ink physique panels.

“With BMW i Imaginative and prescient Dee, we’re displaying how the automotive will be seamlessly built-in into your digital life and change into a trusty companion. The automobile itself turns into your portal to the digital world—with the driving force all the time in management,” mentioned Adrian van Hooydonk, head of BMW Group Design. “Carried out the proper approach, know-how will create worthwhile experiences, make you a greater driver, and easily convey people and machines nearer collectively.”


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