Best Free Tools For Keyword Research

By Editor Team

Keyword research is a critical aspect of any successful digital marketing strategy. It involves identifying and analyzing the words or phrases that people use to search for specific products, services, or information online. By understanding the language used by potential customers, businesses can optimize their website content and advertising campaigns for maximum visibility and engagement.

However, conducting effective keyword research requires access to accurate data and powerful tools that can help identify relevant keywords with high search volumes and low competition.

In this article, we will explore some of the best free tools available for keyword research. These tools offer a range of features and capabilities that can help businesses generate new ideas for content creation, identify long-tail keywords with high conversion rates, and track changes in keyword rankings over time.

Whether you are an experienced marketer looking to optimize your existing strategy or a beginner just starting out on your digital journey, these tools can provide invaluable insights into the language that drives online behavior.

Key Takeaways

  • Keyword research is critical for digital marketing success and requires accurate data and powerful tools.
  • There are several free tools available for keyword research, such as Google Keyword Planner, Ubersuggest, Keyword Tool, and Answer the Public.
  • Effective keyword research helps businesses optimize their website content and advertising campaigns, generates new content ideas, and identifies high-performing keywords.
  • Regularly analyzing and adjusting SEO tactics is essential to stay ahead of the game and gain a competitive edge in the online marketing landscape.

Google Keyword Planner

The Google Keyword Planner is a widely used tool in keyword research, providing users with comprehensive insights on search volume and competition for specific keywords. It allows businesses to identify the most relevant keywords for their industry, as well as evaluate their potential impact on website traffic and conversion rates.

Using Google Keyword Planner for effective keyword research involves understanding how to interpret its data, such as assessing the level of competition for each keyword and identifying long-tail keywords that may have lower search volume but higher relevance to a business's offerings.

Maximizing the potential of Ubersuggest for keyword analysis can complement the use of Google Keyword Planner by providing additional information on related keywords, backlinks, and content ideas. Ubersuggest offers a range of features that help businesses uncover untapped opportunities for generating organic traffic through optimized content marketing strategies.

By integrating both tools into their keyword research process, businesses can gain a more comprehensive understanding of their target audience's search behavior and tailor their online presence accordingly.


Ubersuggest is a powerful tool that has been widely used in the world of digital marketing for its ability to provide comprehensive data for analyzing keywords and their performance.

One of the most popular features of Ubersuggest is its competitor analysis capabilities. By entering a competitor's domain, users can gain insight into their top-performing keywords, estimated traffic, and other important metrics. This information can help businesses better understand their competition and make informed decisions about their own keyword strategy.

In addition to its competitor analysis capabilities, Ubersuggest also offers advanced keyword research techniques that allow users to uncover long-tail keywords and related phrases that may not have been considered otherwise. These features include the ability to filter results by search volume, keyword difficulty, and cost per click (CPC).

Users can also analyze specific pages on their website or their competitors' sites to identify high-performing keywords and opportunities for optimization. Overall, Ubersuggest provides valuable insights into keyword performance and helps businesses stay ahead of the game in an increasingly competitive online landscape.

Keyword Tool

One effective tool for gaining insights into search queries and identifying potential keyword opportunities is the Keyword Tool. This free online tool provides users with a range of features that can assist in conducting thorough keyword research techniques.

Here are some key benefits of using the Keyword Tool:

  1. Generates Long Tail Keywords: The tool generates a comprehensive list of long tail keywords, which are highly specific and less competitive than generic terms. Using long-tail keywords increases the likelihood of ranking higher on search engine results pages (SERPs) as they cater to niche audiences.

  2. Provides Search Volume Data: The tool shows users detailed information about monthly search volumes for particular keywords. This data can be used to identify high volume keywords worth targeting or low volume ones with limited opportunities.

  3. Offers Competitive Analysis: The Keyword Tool also allows users to analyze their competitors' websites for organic and paid traffic metrics, such as search engine rankings, backlinks, domains that rank for similar keywords, and much more.

  4. Supports Multiple Platforms: The tool supports popular platforms such as Google, Bing, Amazon, YouTube, eBay, Instagram, Twitter among others making it an excellent choice for those looking to optimize content across different channels.

Effective keyword research techniques are crucial in today's digital landscape where businesses compete fiercely against each other online. By utilizing tools like the Keyword Tool and focusing on long tail keywords that have lower competition but higher intent match rate businesses can increase their chances of getting found by potential customers on SERPs leading to increased traffic and conversions over time , ultimately resulting in higher revenue and growth for the business.

Additionally, implementing a strong SEO strategy can also improve overall user experience on the website, leading to higher engagement and repeat visits. It is important for businesses to regularly analyze and adjust their SEO tactics to stay ahead of the constantly evolving search algorithms and remain competitive in their industry.

Answer the Public

Utilizing a wide range of resources can help digital marketers enhance their keyword research tactics, and Answer the Public is one such platform that provides unique insights into user search behavior. Answer the Public is a tool that generates content ideas by displaying real search queries from Google and Bing in an easy-to-understand visual format. This makes it easy for digital marketers to identify long tail keywords that are relevant to their target audience.

Additionally, Answer the Public allows users to filter search results based on questions, prepositions, comparisons, alphabetical order, and related searches. Incorporating long tail keywords with Answer the Public can improve website optimization and increase organic traffic. By identifying common themes in user search behavior through this tool, digital marketers can create content that addresses specific needs of their target audience.

Moreover, incorporating these long tail keywords into website titles and meta descriptions can improve click-through rates from search engine results pages (SERPs). With its vast database of real-time user queries, Answer the Public is an invaluable resource for both novice and experienced digital marketers looking to optimize their SEO strategy.

WordStream Keyword Tool

The WordStream Keyword Tool provides a comprehensive analysis of keyword data by displaying search volume, competition, and estimated cost-per-click in an easily navigable format. This tool has several benefits that make it a valuable resource for conducting keyword research.

Firstly, WordStream offers more than just basic information about keywords. Its extensive database allows users to access long-tail keywords that are often overlooked by other tools, increasing the chances of finding profitable niche markets.

Secondly, the tool's filtering options allow users to refine their results based on specific parameters such as location or device type, making it easier to target specific audiences.

Finally, its integration with Google AdWords enables users to seamlessly transfer their findings into ad campaigns and optimize their advertising efforts accordingly. By utilizing these features effectively, businesses can gain a competitive edge in their online marketing strategies and increase their revenue potential.

Frequently Asked Questions

What are the differences between Google Keyword Planner and Ubersuggest?

The differences between Google Keyword Planner and Ubersuggest lie in their approach to keyword research. While the former provides precise data, the latter offers a broader range of suggestions. Using alternative keyword research tools can provide a comprehensive understanding of keywords, but it may also lead to information overload and prolonged decision-making.

Are there any limitations or restrictions when using the free version of Keyword Tool?

Free keyword research tools come with limitations such as limited search results and inaccurate data. However, users can maximize their use by combining multiple tools and cross-checking the data.

How accurate are the search volume data provided by Answer the Public?

The reliability of long tail keywords can be assessed by comparing search volume data across multiple tools. Answer the Public has shown to be reasonably accurate but should be cross-referenced with other sources for more confident results.

Can you export keyword data from WordStream Keyword Tool to other platforms like Excel or Google Sheets?

WordStream offers the ability to export keyword data to Excel or Google Sheets. The benefits of using WordStream for keyword research include its comprehensive database, advanced filtering options, and automated workflow optimization features. Using WordStream can optimize keyword research by providing valuable insights for improving search engine rankings and increasing website traffic.

Is there a specific keyword research strategy that works best with these free tools?

When optimizing long tail keywords, utilizing competitor research can provide valuable insights. Analyzing their top performing keywords and identifying gaps in their strategy can inform your own keyword research. This data-driven approach is crucial for innovation and success in keyword optimization.


Keyword research is an essential part of any successful SEO strategy. It helps in identifying relevant keywords that can drive traffic to your website and improve its visibility on search engines. While there are many paid tools available for keyword research, there are also some excellent free options that can help you get started.

Google Keyword Planner, Ubersuggest, Keyword Tool, Answer the Public, and WordStream Keyword Tool are among the best free tools for conducting keyword research. Each tool offers unique features that help in generating a comprehensive list of relevant keywords. Using these tools can save you time and money while providing valuable insights into which keywords to target.

In conclusion, with the increasing competition online, it is crucial to use every advantage at your disposal to stay ahead of the curve. These free keyword research tools offer an excellent starting point for anyone looking to optimize their website's content for search engines effectively. By utilizing them correctly, you can build an effective SEO strategy that drives traffic and improves your website's ranking on search engine results pages (SERPs).

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