Top Free Survey Tools of 2022: Collect Data and Make Informed Decisions

By Editor Team

Surveys are an essential tool for collecting information, feedback, and opinions from a group of individuals. In recent years, the use of survey tools has become increasingly popular due to their ease of use and accessibility. With the rise of digital technology, there are now numerous free survey tools available online that offer various features and benefits.

In this article, we will explore some of the best free survey tools for 2022. These tools have been selected based on their popularity, user ratings, features offered, and overall usability. Whether you are conducting market research or gathering feedback from your customers or employees, these survey tools can help simplify the process while providing valuable insights into your target audience's thoughts and preferences.

So let's dive in and discover which free survey tool is best suited to your needs!

Key Takeaways

  • Surveys and survey tools are essential for collecting feedback, opinions, and information from a group of individuals, and there are numerous free survey tools available online.
  • The best free survey tools for 2022 include Google Forms, SurveyMonkey, Typeform, Qualtrics CoreXM, and Zoho Survey, based on popularity, user ratings, features, and overall usability.
  • Google Forms is ideal for those seeking a cost-effective way to gather valuable insights without compromising on functionality or design.
  • SurveyMonkey, Typeform, Qualtrics CoreXM, and Zoho Survey offer various features and capabilities, making them worth investing in for businesses looking for detailed insights into customer feedback or employee engagement metrics, innovative ways to collect data, or comprehensive surveys with actionable recommendations.

Google Forms

Google Forms, a popular online survey tool, offers a range of customizable features and user-friendly interface for creating surveys and collecting data. It is a free tool that allows users to create surveys with different types of questions, such as multiple choice, checkbox, dropdowns, short answers, long answers and more.

Google Forms also provides customization options for the design of the survey such as changing colors, fonts and backgrounds to match your brand or personal preference. In addition to customization options, Google Forms also includes collaboration features that allow team members to work together on the same survey at the same time.

Users can easily share their surveys via email or link and collect responses in real-time. The data collected from the surveys can be easily analyzed through built-in reporting tools or exported into various formats such as PDF or CSV files.

Overall, Google Forms is an ideal option for those seeking a cost-effective way to gather valuable insights without compromising on functionality or design.


One popular online platform for conducting surveys is SurveyMonkey, which offers a range of features and options for collecting and analyzing data. As one of the most widely used survey tools in the market, SurveyMonkey has established its credibility through years of innovation and development to meet the needs of businesses, researchers, educators, and non-profit organizations. With its user-friendly interface and customizable templates, users can create surveys tailored to their specific research goals.

SurveyMonkey offers a variety of features that make it an ideal choice for conducting surveys. Users can choose from a wide range of question types including multiple choice questions, open-ended questions, rating scales, and more. Additionally, SurveyMonkey allows users to add multimedia elements such as videos or images to their surveys. The tool also provides advanced analysis options such as cross tabulation analysis and statistical testing for more complex data sets.

In terms of pricing comparison with other survey tools in the market, SurveyMonkey's pricing plans are competitive but may be slightly higher compared to some other free alternatives available. However, considering its extensive features and capabilities offered by each pricing plan level makes it worth investing in for businesses looking for detailed insights into customer feedback or employee engagement metrics.


Typeform is a popular online platform that allows users to create visually appealing and engaging surveys, forms, and quizzes. With its intuitive interface and easy-to-use tools, Typeform has become a go-to choice for businesses and individuals looking to gather feedback from their audience.

One of the biggest advantages of Typeform is its design customization feature which enables users to create personalized surveys that reflect their brand identity. From choosing fonts and colors to adding images and videos, Typeform provides users with endless possibilities for creating a unique survey experience.

Another key feature of Typeform is question branching, also known as conditional logic. This allows users to tailor the survey questions based on the participant's responses, resulting in a more personalized experience for each user. Question branching can help improve response rates as participants are more likely to complete a survey if it feels relevant and tailored specifically to them.

Overall, Typeform's combination of design customization and question branching makes it an excellent choice for those looking for an innovative way to collect data from their audience while keeping them engaged throughout the process.

Qualtrics CoreXM

Qualtrics CoreXM is a versatile research platform that provides various applications for survey management, data analysis, and action planning. With its advanced features, the platform allows users to create surveys with various question types including open-ended questions, multiple choice questions, rating scales, and more.

The platform also offers real-time reporting tools that enable users to monitor results as they come in and analyze the data in depth.

Another key feature of Qualtrics CoreXM is its integration with other Qualtrics platforms such as CustomerXM and EmployeeXM. This integration enables users to create surveys that collect feedback from customers or employees across different channels such as email, mobile devices or social media.

Furthermore, by using the platform's advanced analytics capabilities such as predictive modeling and machine learning algorithms, businesses can gain insights into customer behavior patterns and make informed decisions based on data-driven recommendations.

In conclusion, Qualtrics CoreXM is an excellent tool for businesses looking to gather valuable insights about their customers or employees through comprehensive surveys while providing actionable recommendations based on data analysis through the Qualtrics platform integration.

Zoho Survey

Zoho Survey is a web-based survey platform that offers a comprehensive set of features for small businesses to create and distribute surveys, analyze results, and generate reports. This tool provides an intuitive user interface that enables users to build surveys using customizable templates or from scratch.

Zoho Survey also offers several distribution options, including embedding the survey on websites, sharing via social media platforms, or sending it through email. One of the benefits of Zoho Survey for small businesses is its affordability. The platform offers a free plan with limited features and paid plans starting at $20 per month.

Moreover, this tool provides extensive customization options in terms of branding, question types, logic branching and skip patterns. Users can customize their surveys by adding logos and images or by selecting themes from an extensive list provided by Zoho Survey. Overall, Zoho Survey is an excellent option for small businesses that want to gather valuable insights from their customers without breaking the bank while having control over the look and feel of their surveys.

Frequently Asked Questions

What is the maximum number of responses that can be collected using Google Forms?

Google Forms allows up to 100,000 responses per form. This maximum response limit is sufficient for most survey needs and enables researchers to collect a substantial amount of data without having to worry about reaching the cap.

Can SurveyMonkey surveys be customized with company branding?

Surveymonkey surveys can be customized with company branding, offering benefits such as increased brand recognition and trust. The platform provides various visual design options to enhance the user experience and effectively communicate survey content without compromising data integrity.

Does Typeform offer any advanced question types such as image or video questions?

Typeform offers advanced question types, including image and video questions, enhancing the user experience and improving data collection. Incorporating multimedia into surveys increases engagement and response rates, leading to more accurate insights.

What is the difference between Qualtrics CoreXM and the standard Qualtrics survey tool?

Qualtrics, a leading survey tool, offers two versions: the Standard Survey Tool and CoreXM. While both versions offer features such as survey creation, distribution, and analysis, CoreXM provides additional benefits like advanced analytics, AI-powered insights, and customization options.

Does Zoho Survey offer any integrations with other software platforms?

Zoho Survey offers integrations with various software platforms, including Salesforce, Google Sheets, and Mailchimp. Additionally, the platform provides customizable survey themes to enhance user experience and increase engagement.


In conclusion, the best free survey tools of 2022 have been evaluated based on their features and usability.

Google Forms offers a simple interface that is easy to use and allows for customization, making it ideal for basic surveys.

SurveyMonkey provides advanced features such as branching logic and data analysis, making it suitable for more complex surveys.

Typeform stands out with its visually appealing design and interactive approach to collecting data.

Qualtrics CoreXM offers enterprise-level features such as multiple question types and customizable branding, while Zoho Survey focuses on collaboration by allowing multiple users to work on a single project.

Ultimately, the choice of survey tool depends on individual needs and preferences. It is important to consider the scope of the project, target audience, and desired outcome before selecting a tool that best suits these requirements. By doing so, researchers can ensure accurate data collection and analysis leading to informed decisions.

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