Auralee’s luxurious textures, fashionable colours and silhouettes mirrored of their flagship retailer in Tokyo‘s trend district of Aoyama.
Launched in 2015 and represented at Paris Trend Weeks since 2019, Auralee has turn out to be a rising model inside Japan and overseas. Auralee is a totally unique model: whereas most trend designers use ready-made textiles, designer Ryota Iwai makes his personal textiles, from creating the material to designing the outfits.
Iwai sources his textiles from a textile wholesaler specializing in effective cotton and wool. The model’s flagship retailer is much like Auralee’s collections, minimalist areas and contrasting textures.
Pictures by Shimizu Ken
6-3-2 Minami Aoyama, Minato-ku